tag

Brand Extension

Product Design

Packaging

Advertising

A conceptual brand extension for Tag Heuer, expanding their products to a specific target audience - children between the ages of 6-12 years. The fun, flexible watch has two functions; to tell the time in animation and involve children in the classic game of tag. The campaign extends over a range of TVC ads and interactive games placed in shopping centres and live installations, all responding to touch and sound.